In 2020, 66% of US consumers ordered takeout according to a survey by the National Restaurant Association. And that number is only growing as the pandemic continues.
To reach more people, you need to be active on social media, use targeted ads, and make sure your website is up to date.
If you’re looking for restaurant promotion ideas concerning your takeouts, you need to know exactly what to promote and to whom.
Keep reading to find out the 10 best restaurant takeout ideas we’ve found.
What Things You Should Consider Before Promoting Your Takeout Business?
There are a few things you should take into consideration before promoting your takeout business.
- Your Target Audience: Who are you trying to reach with your promotions?
- Your Goals: What do you hope to achieve with your takeout promotion?
- Your Budget: How much are you willing to spend on promoting your takeout business?
- Your Message: What do you want to say about your promotion?
- Your Call to Action: What do you want your target audience to do after seeing your promotion?
Now that you know what to consider before promoting your takeout business, let’s take a look at the 10 best takeout food promotion ideas.
10 Takeout Restaurant Promotion Ideas to Boost Takeaway Sales
Many restaurant businesses are looking to leverage takeout, so you need to make sure your promotions stand out.
What kind of promotions can get you results?
Here are some of the most effective takeout promotion ideas we’ve seen.
1. Use Social Media to Promote Your Takeout Business
Social media is a great way to reach new people, increase customer engagement, and promote your takeout business. It helps you build a network of loyal customers who will share your content and help you reach even more people.
Make sure you’re active on all the major platforms, including Facebook, Twitter, and Instagram.
Ensure to post high-quality photos of your food, and don’t forget to use hashtags to reach a wider audience.
2. Run a Contest or Giveaway
Contests and giveaways are a great way to promote your takeout business and boost restaurant sales. They’re also a great way to build buzz around your brand.
To run a successful contest or giveaway, ensure you’re offering a prize like a free meal relevant to your target audience.
For example, if you’re a pizza restaurant, you could offer a combo meal with free side fries to one lucky winner.
3. Offer Discounts and Deals
Discounts and deals are a great way to encourage people to try your takeout business.
You can use deals to offer meals at a bargain price or give a percentage off the total bill. You could also offer a buy-one-get-one-free offer or a free item with purchase.
Just ensure you’re promoting your discounts and deals in a way relevant to your target audience.
Keep in mind that trends in food consumption are changing, so ensure to keep yourself updated with the latest news to better promote your dishes!
4. Create a Loyalty Program
Creating a loyalty program is a neat promotion idea to encourage repeat business.
There are a few different ways you can create a loyalty program. For example, you could offer a discount for every 10th order, or you could give a free item for every 20th order.
5. Offer Free Delivery
Free delivery is a godsend for hungry customers. You can use such a tactic when you notice a lull in business.
For example, if you notice that business is slow on Tuesdays, you could offer free delivery on orders over $20.
If you want to boost your online sales, you could also offer free delivery for the first online order.
6. Use Targeted Ads
Using ads can be a great way to reach new customers, target current ones and promote your takeout business.
To create targeted ads, make sure you’re targeting your ads to people who live in your delivery area.
You can also target your ads to people who have shown an interest in takeout food. Targeted ads can be used via social media platforms, Google AdWords, and other online advertising platforms.
7. Promote Family-friendly meal kits
If you’re looking to appeal to families, then promoting your takeout business as a family-friendly option can be a great way to do it.
There are a few different ways you can promote your takeout business as a family-friendly option.
For example, you could offer families a discount or create a kids’ menu.
8. Partner with Delivery Apps
If you want to further boost your online sales, then partnering with a food delivery service can be a great way to do it.
There are a few different ways you can partner with delivery apps. For example, you could offer a discount for people who order through the app, or you could create a special menu that’s only available through the app.
9. Delivery Cocktails
If you want to stand out from the crowd, then delivery cocktails can be a great way to do it.
After all, many look forward to unwinding after a long day of work with a delicious cocktail.
Depending on the state regulations, you could either deliver the cocktails with the food or separately.
To promote your takeaway drinks cocktails or other alcoholic beverages, you could use happy hour, social media, and targeted ads.
10. Participate in Local Events
Hosting or taking part in local events is a great way to connect with your community and boost awareness for your takeout restaurant.
You can participate in food festivals, fairs, and other community gatherings. This is also a great opportunity to do some free sampling of your dishes to attract new customers.
Bonus Tip: Using Emails to Promote Your Takeaway Business
Email marketing can be a great way to promote your takeout business.
For example, you could send out a weekly newsletter with takeout specials or you could offer a discount for people who sign up for your email list.
You can also use email to promote your loyalty program and delivery services.
Finally, to better understand how your different stores are performing, Orders.co suite for chain restaurants lets you review important analytics and make informed decisions about where to allocate your resources.
This way, you can ensure that each store is getting the attention it needs and that your overall business is running as efficiently as possible.
Start Using Takeaway Restaurant Promotions to Increase Sales
There you have it—10 takeaway restaurant promotions that you can use to increase sales.
If you’re looking for ways to increase your restaurant’s takeout sales, consider using one or more of these promotion ideas.
By enticing customers with a special offer or discount, you can increase the number of orders that are placed over the phone or online.