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Taste of India’s Journey: Embracing the Digital Age with Orders.co

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Customer Stories
Elliott B.
6 articles

Located in Denver, Colorado, resides Taste of India. A family-operated traditional Indian restaurant with forward-thinking owners. Leading this culinary destination is Binod Subedi, an entrepreneur influenced by his family’s deep-rooted love for cuisine.

From Kitchen to Ownership

For over a decade, Binod’s parents were the backbone of Taste of India’s kitchen, meticulously crafting Northern Indian dishes. When the moment came for the restaurant’s ownership to change hands, the Subedi family, driven by a shared dream, chose to step into the spotlight and take control.

Infusing Diversity: A Gastronomic Delight

With the Subedi family’s touch, Taste of India began introducing exotic flavors from Nepal, enriching its menu. This refreshing combination of North Indian and Nepalese dishes, particularly their signature Momos – flavorful steamed dumplings – has been a delightful revelation for Denver’s locals, offering them a unique dining experience.

Adapting to a Changing Landscape

The onset of the COVID-19 pandemic brought about significant operational changes. Where Taste of India once thrived primarily on dine-in and telephone orders, Binod saw the need to pivot towards online platforms. This shift was crucial, with digital orders now accounting for nearly 60% of their business. While Binod managed the digital transition, his parents, steeped in traditional ways, found the change troublesome. An interim aggregator service aided the transition, but a search began when it no longer supported Grubhub.

Discovering the Perfect Ally: Orders.co

Upon discovering Orders.co, Binod recognized a perfect match. Allured by its attractive pricing and the potential of a personalized ordering website, Binod realized the vast possibilities ahead. With Orders.co, Taste of India has achieved efficiency in its online operations and envisions an avenue for expanded revenue.

Charting the Way Forward

Taste of India’s partnership with Orders.co has been a game-changer. Armed with a passion for food and the right digital tools, the future looks promising. 

In a world where culinary traditions intersect with modern technology, Taste of India is a testament to innovation and the relentless pursuit of a family’s dream.

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