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Home /Blog /11 Chain Restaurant Advertising Ideas in 2022 (Updated for 2023)

11 Chain Restaurant Advertising Ideas in 2022 (Updated for 2023)

Nairi BodroumianNairi Bodroumian
100 articles
BlogChain Restaurants
10 min read
Happy waiters serving food.

Will 2022 be the era for chain restaurants?

According to the National Restaurant Association, restaurant sales will reach 898 billion dollars this year.  So if you’re thinking about investing in chain restaurant advertising, now is the time!

Since people are starting to feel more comfortable going out again, chain restaurants everywhere will be looking to capitalize on that by ramping up their advertising efforts.

Finding the latest trends and ways to advertise your chain restaurant can be difficult and time-consuming. But don’t worry, we’re here to help.

Here are 11 chain restaurant advertising ideas that will be big in 2022:

Why You Should Invest in Restaurant Ads

With people spending more time at home, delivery and takeout have become the new norm.

While restaurant owners have certainly benefited from this change in consumer behavior, it’s also created a lot of competition.

To stand out from the crowd, you need to invest in advertising.

Here are a few reasons why:

1. You Can Reach a Wider Audience

With restaurant ads, you can reach a wider audience than you would with traditional marketing methods.

You can target potential customers based on their location, age, gender, interests, and more.

2. You Can Target Local Customers

If you’re a chain restaurant with locations across the country, you can use restaurant ads to target customers in specific areas.

For example, if you’re promoting a new menu item, you can target customers in the city where the restaurant is located. This is a great way to generate buzz and get people talking about your brand.

3. You Can Increase Brand Awareness

Restaurant ads can help you increase brand awareness and reach new customers. People who see your ad will be more likely to remember your brand and visit your restaurant.

4. You Can Drive Traffic to Your Website

You can drive traffic to your website if you include a call-to-action in your restaurant ad. This is a great way to promote special offers and get people to sign up for your newsletter.

5. You Can Boost Sales

Investing in restaurant advertising can help you boost sales and reach your business goals. When done correctly, ads can help you attract new customers and increase your revenue.

6. You Can Stand Out from the Competition

With so many businesses competing for attention in the restaurant industry, it’s important to stand out from the crowd. Restaurant advertisements can help you differentiate your brand and make your business more visible.

Now that you know about the pros of investing in ads, head to the next section and discover the latest advertising ideas and trends.

What Are the Best Advertising Ideas for Chain Restaurants?

As more people spend time ordering from their phones and computers, chain restaurants need to find innovative ways to reach their target audience.

Here are some of the best advertising ideas for chain restaurants in 2022.

1. Use Digital Signage

Digital signage is one of the most effective ways to reach customers.

With digital signage, you can display your ad in high-traffic areas, such as airports and shopping malls.

This is a great way to generate awareness and reach new customers. In contrast to printed signage, digital can also be updated in real-time, so you can quickly change your message if needed.

2. Advertise Menu Specials in Windows or Sidewalks 

If you want to reach customers who are walking by your restaurant, advertise menu specials in your windows.

This is effective traditional advertising to get people’s attention and entice them to come inside.

Sidewalks are another great place to advertise. You can use chalk or paint to write your message or purchase sidewalk signs.

Extra tip:  you can also use social media to advertise your menu specials. This is a great way to increase customer engagement and sales. Ensure to post with attractive images, use relevant hashtags, and consider the time of day when you post.

And to leverage your menu items better, you can track your best-selling food items through chain reporting. These reports will give you an idea of which menu items are most popular with your customers. You can then use this information to make changes to your menu or promotional offerings.

3. Make Your Indoors More “Instagrammable”

With social media platforms taking the world by storm, it’s important to make your restaurant more “Instagrammable.”

This term refers to creating a visually appealing space that’s an attractive area to be photographed. Some ideas include hanging plants, colorful furniture, and unique artwork.

Before you know it, loyal customers can advertise your place for free by tagging your restaurant in their posts.

4. Use Takeout Cups to Advertise Your Brand

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If you want to reach customers who are on the go, use takeout cups as a way to advertise your brand.

You can print your logo or a special offer on the cup, and customers will see your message every time they take a sip. This is an easy and cost-effective way to reach a wide audience.

You can also sell branded souvenir cups or mugs as another way to promote your restaurant. Customers can use these at home or in the office, and they’ll be reminded of your brand every time they take a drink.

Customers who buy a branded reusable cup, for example, would receive a discount on drinks if they bring it back. This will also help with brand awareness.

5. Use Floor Graphics to Increase Your Sales

Floor graphics are a great way to increase sales and drive traffic to your restaurant.

For example, if you want to drive people toward the drinking area, you can place a floor graphic that says ” thirst quencher.”

This is an attention-grabbing way to let customers know what you have to offer.

6. Invest in Restaurant Merchandise

Restaurant merchandise is a great way to promote your brand and generate income.

You can sell t-shirts, hats, and other items with your restaurant’s logo. This is one way to reach new customers and build brand loyalty.

You can also opt for “to-go kits” which include everything a customer needs for a picnic in the park or beach. These kits can include a blanket, cutlery, and of course, a to-go container of your food.

This is a great way to package your food for customers who are on the go. Plus, it’s another way to get your brand name out there.

Or you can provide partially-made food kits that customers can finish cooking at home. For example, a BBQ kit with your secret sauce, pre-cut meats, and vegetables.

Not only will this help with marketing, but it can also be a great way to generate additional income.

7. Run Unique Social Media Contests

Social media contests are a great way to engage with your customers and reach new people.

To run a contest, simply ask people to follow your restaurant’s page and share your contest post.

Then, randomly select a winner to receive a prize, such as a free meal or a gift card. This is an easy way to increase your social media following and reach more customers.

8. Embrace Email Marketing

Restaurant email marketing is a great way to reach customers who are already interested in your restaurant business.

You can use email to send special offers, announcements, and even recipes. This way, you can keep your customers in the loop and increase loyalty.

9. Use Social Ads to Boost Your Reach

Social media platforms offer a great online advertising avenue to boost your reach and target potential customers.

You can use social ads to target people by age, location, and interests. You’ll reach new people and generate interest in your restaurant.

10. Use Google Ads to Promote Your Restaurant

Google Ads is a great way to reach potential customers who are searching for restaurants like yours.

You can use these ads to target people by location, time of day, and even the type of device they are using.

You’ll generate leads and get people to come to your restaurant. It’s also a cheaper option than investing in large billboards or print ads.

11. Create and Optimize Your Online Ordering Website

If you want to reach customers who are looking for a convenient way to order food, create and optimize your online ordering website.

Make sure your website is user-friendly and easy to navigate. You’ll reach a whole new group of customers who are looking for a hassle-free way to order food.

Advertisement about restaurant businesses is necessary to draw the public’s attention, which will result in more customers.

Bonus Tip: You can use delivery apps for online delivery advertising. The more apps you sign up for, the better the exposure!

With Orders. co, you can create a  personalized delivery website and use multiple delivery apps to advertise. This way, you can increase your online delivery sales and reach a wider audience!

3 Bonus Advertising Ideas for Chain Restaurants in 2023

2022 is now behind us, and the restaurant industry is beginning to adjust to a new normal. And while the advertising ideas of 2022 are still relevant and should continue to be used, there are a few new ideas that chain restaurants can use in 2023 to ensure their brand stands out in the digital world.

Here are three bonus advertising ideas for chain restaurants in 2023:

1. Partner with Influencers

If your restaurant is looking to reach a wider audience, influencer marketing is an attractive solution. Just imagine the powerful exposure you’ll receive from people who have established credibility and can spread the word about your business.

It doesn’t take a lot of effort either – all you need to do is find an influencer whose message reflects that of your brand and who has lots of followers on social media.

Once you make contact with them, you can work together to create content that will promote your restaurant in the best possible way.

It’s simple and effective, so don’t miss out on this fantastic opportunity!

2. Use  In-Store Restaurant Marketing

In-store restaurant marketing can be a powerful tool to help you increase customer engagement and create an emotional connection with them.

By creating a welcoming atmosphere and displaying colorful signs throughout the restaurant, customers can quickly become familiar with your brand.

The key is to think outside the box and come up with creative ideas that will engage customers in new and exciting ways.

For example, you could offer discounts to customers who post about their experience on social media or provide exclusive offers for those who come back to the restaurant multiple times.

The options are nearly endless, and this type of marketing can be incredibly effective for chain restaurants in 2023.

3. Sponsor a Local Team

Have you thought about sponsoring a local sports team?

It’s an excellent way to increase brand awareness and build relationships with the people in your community. Plus, it can be great for business as well – if you sponsor a winning team, then more people will know about your restaurant!

To make sure sponsoring goes smoothly, create engaging marketing campaigns that highlight your restaurant’s involvement.

For instance, you could have players wear jerseys with your logo or provide discounts for fans who show up wearing the team’s colors.

Sponsoring a local sports team is an excellent way to gain more exposure and create a positive association with your restaurant.

Start Advertising Your Chain Restaurant and Increase Your Sales!

Now that you know how to advertise your chain restaurant, it’s time to put these tips into action.

Use these ideas to reach new customers, increase sales, and build brand loyalty.

Restaurant advertising doesn’t have to be expensive or time-consuming. With a little creativity, you can reach a wide audience and boost your sales.

So what are you waiting for? Start advertising your chain restaurant today!

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