- Restaurant Snapshot
- The Numbers
- Why a Five-Person Team Needed an Ordering Channel of Its Own
- 1,759 Direct Website Orders Worth $77,000
- What a $43.85 Direct Order Is Worth Next to a Marketplace Order
- One POS for Delivery Providers, Multiple Brands, and Dine-In
- Menu and Price Changes Made From One Device
- Fewer Devices, Lower Hardware and Admin Costs
- Where Biryani Bistro Is Now
- Orders.co POS: Questions Restaurant Owners Ask
- More Helpful Reads
Restaurant Snapshot
| Restaurant | Biryani Bistro |
| Type | Indian |
| Location | 9456 N MacArthur Blvd, Irving, TX |
| Years in business | 2 |
| Team size | 5 |
| Challenge | No ordering channel of its own, and separate devices for different parts of the operation |
| Solution | Orders.co POS, direct ordering website, centralized menu management |
| Result | $77,000 in direct website sales and $198,000 in POS sales |
Biryani Bistro is a five-person Indian restaurant two years into business. It has processed 1,759 orders worth $77,000 through its own Orders.co ordering website and $198,000 through the Orders.co POS. Delivery providers, multiple brands, and dine-in service all run from one device.
The Numbers
| Metric | Result |
| Direct website orders | 1,759 |
| Direct website sales | $77,128.05 |
| Average direct order value | $43.85 |
| Sales processed through the Orders.co POS | $198,020.30 |
| Combined volume through Orders.co | $275,148.35 |
| Devices needed for delivery apps, brands, and dine-in | 1 |
Why a Five-Person Team Needed an Ordering Channel of Its Own
Third-party marketplaces are good at one thing in particular: putting a restaurant in front of people who have never heard of it. Biryani Bistro still uses them that way, and the orders that come through them show up on the same screen as everything else.
The gap was on the other side of that. A restaurant that only sells through marketplaces has no channel where the order, the customer, and the margin all belong to the business. Every sale carries a provider commission, and the restaurant never owns the relationship behind it.
With five people on the payroll, the second problem was device count. Running each ordering provider, each brand, and dine-in service on its own system means somebody has to watch all of them at once, and in a five-person operation, that somebody is usually the owner.
1,759 Direct Website Orders Worth $77,000
Orders.co built Biryani Bistro, a branded ordering website connected directly to its POS. Customers who already know the restaurant can order from it without going through a marketplace, and those orders carry no provider commission.
That channel has now processed 1,759 orders totaling $77,000.
The orders land in the same place as everything else. There is no separate screen for website orders and no re-entry step between the website and the kitchen.
What a $43.85 Direct Order Is Worth Next to a Marketplace Order
Biryani Bistro’s average direct website order works out to $43.85. That number is worth sitting with, because it is the piece most owners have never actually calculated for their own restaurant.
Third-party delivery platforms charge somewhere between 15% and 30% of each order. Applied to the same $77,128.05 in volume, that range works out to roughly $11,569 to $23,138 in commission.
To be clear about what that figure is and is not: it is arithmetic on the published commission range, not the money Biryani Bistro was previously paying and has now recovered. What it shows is the size of the gap between a direct order and a marketplace order at this restaurant’s volume. On a $43.85 ticket, the same order is worth roughly $6.58 to $13.15 less when it arrives through a marketplace.
That is the argument for building a direct channel, and it gets stronger the more volume runs through it.
One POS for Delivery Providers, Multiple Brands, and Dine-In
Biryani Bistro runs multiple ordering providers, multiple brands, and dine-in service from a single POS device.
The All Checks view brings those together. Orders placed on the POS, on the website, at a kiosk, and through integrated providers like Uber Eats, DoorDash, and Grubhub all appear in one list, handled through one workflow. Staff are not switching devices or applications to find out what is happening in the restaurant.
For a team of five during a dinner rush, that is the difference between one person watching one screen and one person watching four.
Menu and Price Changes Made From One Device
Menu work is the other place where a small team loses hours it cannot spare.
Biryani Bistro edits menu items and pricing from one device, and those changes carry across its ordering channels. A price correction or a sold-out item is one edit, not one edit per platform.
For larger changes, the Orders.co Menu Team handles the build. Biryani Bistro has used that help for bulk updates, which is the kind of work that otherwise lands on an owner’s evening.
Fewer Devices, Lower Hardware and Admin Costs
Because one system and one set of hardware covers multiple brands, multiple ordering providers, and dine-in service, Biryani Bistro does not maintain separate devices for each piece of the business.
Two things came out of that:
- Lower hardware spend. Fewer devices to buy, replace, and keep running.
- Less time on operational technology. The owner spends less of the day managing systems and more of it on the restaurant.
Where Biryani Bistro Is Now
Two years in, the restaurant has a direct sales channel it owns and one system running the rest of it. Menus, pricing, provider orders, and dine-in service are managed from the same place, and customers who want to order directly have somewhere to do it.
Biryani Bistro reports being happy with how the operation runs on Orders.co and would recommend it to other owners looking for a simpler way to manage ordering channels.
Orders.co POS: Questions Restaurant Owners Ask
Yes. Staff can divide a check evenly across guests or assign individual items and portions to specific people. Each guest check is then managed and paid independently, which is what most dine-in groups actually want.
Yes. Permissions are configured by job title. Each action can be allowed, blocked, or set to require an authorized employee’s PIN. That covers discounts, refunds, cash drawer access, and other sensitive operations.
Yes. Printer tags route menu items to the station that prepares them, whether that is the kitchen, the bar, a dessert station, or a pizza station. Staff do not have to sort tickets by hand before walking them back.
Nested modifier groups display the next set of choices based on what the customer already picked. You can also apply selection rules, such as a minimum or maximum number of choices, so that an item cannot reach the kitchen configured incorrectly.
Yes. You can send the customer an online order journal. They review the order details, add a tip, apply any eligible coupon, and complete payment from their own device.
Yes. At checkout, staff choose between self-delivery and dispatched delivery. The built-in dispatch service requests and assigns a third-party driver from inside the POS, so nobody has to open a separate delivery platform.
Yes. Product images display directly on menu tiles, which helps staff find the right item quickly while building an order. Images also appear on existing menus across POS, website, kiosk, and integrated third-party orders, wherever the ordered items have images assigned.
Orders.co support is staffed 24 hours a day, 7 days a week, so there is someone to call during a Friday rush, not only during business hours.
Run Your Restaurant the Way Biryani Bistro Does
If your ordering providers, your brands, and your dine-in service each live on their own device, and you have no channel of your own, that is the setup Orders.co is built to replace. You can run it alongside the POS you have or use it as your POS.
Schedule a demo, and we will walk through what your own numbers would look like.
