In recent years, the restaurant industry has undergone a significant transformation due to technological advancements, and one of the most popular tools used by restaurants is QR menus.
QR menus have become an essential aspect of the dining experience, providing customers with quick access to restaurant menus without having to touch physical menus. With the global pandemic shifting customer behavior towards contactless experiences, QR menus have become even more popular.
As such, incorporating QR digital menus into your restaurant’s marketing strategy can give your business a competitive edge, allowing you to provide a safe and convenient dining experience while also boosting your marketing efforts.
But how can you leverage this technology to its fullest potential?
In this article, Orders.co will explore five creative ways you can incorporate QR menus into your restaurant’s marketing strategy. Let’s get started!
QR Menu: Overview
QR codes, or Quick Response codes, are two-dimensional barcodes that can be read by smartphones and other mobile devices.
QR codes were first invented in 1994 by a Japanese company called Denso Wave, which was a subsidiary of Toyota at the time. Originally, QR codes were used to track parts in vehicle manufacturing, but their use quickly expanded to other industries.
Today, QR codes are widely used in marketing and advertising, as well as in areas such as logistics, inventory management, and even healthcare. In recent years, QR codes have become especially popular in the food and beverage industry, where they are used to create contactless menus.
A QR code menu is a digital menu that can be accessed by scanning a QR (Quick Response) code with a smartphone or tablet.
The QR code is usually displayed on a tabletop or on a sign at the entrance of the restaurant. Once scanned, the QR code takes the customer to a website or a PDF file that displays the restaurant’s menu.
QR code menus can be updated in real-time, allowing for easy changes to the menu without the need for reprinting physical copies.
Restaurant QR menus have become increasingly popular due to their contactless nature, which reduces the spread of germs and provides a convenient and safe way for customers to view the menu and place orders.
Importance of Incorporating QR Menus Into Restaurant Marketing Strategy
In today’s fast-paced digital era, incorporating contactless QR code menus into a restaurant marketing strategy can bring significant advantages. Here are some of the key reasons why incorporating QR menus into a restaurant marketing strategy is important:
Customers can access the restaurant menu from their own devices without the need to touch a physical menu or interact with staff. This can help customers feel more comfortable and safer, especially in a post-pandemic world where people are more conscious of hygiene and social distance.
Compared to traditional paper menus, QR menus are more cost-effective and environmentally friendly. It also allows restaurants to make real-time updates to their menu offerings and prices.
QR menus can provide more than just the list of items on the menu. Restaurants can add photos, descriptions, nutritional information, and even videos to engage customers and showcase their unique offerings.
By using a contactless menu, restaurants can track customer behavior, such as which items are most popular and what time of day customers are most likely to order certain dishes. This data can help inform menu updates and marketing strategies.
QR menus can also provide a platform for promotions, special offers, and loyalty programs. Customers can scan a QR code to join a loyalty program, receive a discount on their meals, or get information about upcoming events.
5 Ways to Leverage QR Menus for Your Restaurant’s Marketing Success
QR codes are increasingly becoming a popular tool in the restaurant industry, enabling customers to access menus and other information with just a quick scan. However, merely adding a QR code to your restaurant’s marketing materials may not be enough to truly make an impact.
Here are five creative ways to incorporate QR menus into your restaurant’s marketing strategy:
Feature QR Menus on Restaurant Signage
One great way to incorporate QR menus into your restaurant’s marketing strategy is to feature them on your restaurant signage. This will not only attract potential customers walking by but also provides a convenient and contactless option for customers to access your menu.
Including a large, eye-catching QR code on your restaurant’s outdoor signage can encourage passersby to scan and view your menu, even if they are not planning on entering your establishment.
This can be particularly helpful for those who may be hesitant to enter a crowded restaurant during peak hours or those who prefer to browse menus before making a reservation or placing an order for takeout.
By incorporating QR menus on your signage, you can increase the visibility of your restaurant, showcase your innovative approach to technology, and provide customers with a seamless and convenient way to access your menu.
Include QR Menus on Printed Media
Another creative way to incorporate QR menus into your restaurant’s marketing strategy is to include them in your printed media. This could include your restaurant’s business cards, flyers, brochures, or even menus themselves.
By adding a QR code to these materials, you can provide your customers with a convenient and contactless way to access your menu and place orders.
For example, you could add a QR code to your business cards that take customers directly to your online ordering platform, allowing them to easily place an order for pickup or delivery.
Alternatively, you could add a QR code to your flyers or brochures that takes customers to your website or social media pages, where they can view your menu and learn more about your restaurant.
This strategy not only helps to streamline the ordering process but also enhances the overall customer experience by providing a quick and easy way to access important information about your restaurant.
Utilize Social Media Platforms
Posting a QR code on your restaurant’s social media platforms can be an effective way to incorporate QR menus into your marketing strategy.
Start by creating a social media post that promotes your restaurant’s QR menu and encourages your followers to give it a try. Be sure to include a high-quality image of your menu so that customers can easily scan it and view your offerings.
You can also consider hosting a social media contest where customers can scan your QR menu to receive a special discount or prize.
Another idea is to use social media influencers to promote your QR menu. Identify popular food bloggers or social media influencers in your area and offer them a free meal in exchange for sharing their experience with your QR menu on their social media channels.
By utilizing social media platforms, you can reach a wider audience and increase customer engagement with your restaurant’s QR menu.
Add QR Menus to Takeout Packaging
When it comes to leveraging QR menus for your restaurant’s marketing success, don’t forget about takeout packaging.
By adding QR menus to takeout packaging, you provide an easy way for customers to access your menu, even after they’ve left your restaurant. This is particularly important during the current climate, where many customers are choosing takeout or delivery options.
You can add QR codes to your takeout bags, boxes, or even to-go cups, ensuring that customers can scan and access your menu from wherever they are.
In addition, you can use this opportunity to promote your social media accounts, loyalty programs, or other promotions, encouraging customers to engage with your brand beyond just the food they’ve ordered.
By incorporating QR menus into your takeout packaging, you can boost your restaurant’s visibility and create a more memorable experience for your customers.
Encourage Word-of-Mouth Referrals
Finally, don’t forget to leverage word-of-mouth referrals when it comes to promoting your restaurant’s QR menu.
Word-of-mouth referrals are a powerful marketing tool that can help to build trust and increase the reach of your restaurant.
Encourage your satisfied customers to spread the word about your QR menu by offering incentives or rewards for referrals. You could offer a discount on their next visit or a free appetizer for each new customer they bring in.
Additionally, make sure that your QR menu is easy to use and visually appealing, as this will make it more likely that customers will share it with their friends and family.
By leveraging word-of-mouth referrals, you can help to create a loyal customer base and drive new business to your restaurant.
Provide an Exceptional Dining Experience with Orders.co QR Menu Maker
Orders.co QR Menu Maker is an innovative solution that has revolutionized the dining experience for both customers and restaurant owners.
With its user-friendly interface and customizable features, the QR menu maker has made it possible for restaurants to provide a seamless and exceptional dining experience for their customers.
Whether you’re a restaurant owner looking to streamline your menu and ordering process or a customer looking for a hassle-free dining experience, Orders.co QR Menu Maker is the answer.
With its intuitive platform and comprehensive features, this innovative solution is changing the game for the food service industry!