The restaurant industry has developed new ways to combat the surge of online ordering, and one of them is through the establishment of ghost kitchens.
Ghost kitchens or cloud kitchens have become increasingly popular in recent years as food delivery apps have made it easier for people to get their meals delivered. This has created a new market for restaurants that can operate without the need for a physical space.
As a restaurant owner, you also took the opportunity to start one yourself and your ghost kitchen seems to be doing great. Now you’re thinking about ways to grow your business. One option is to start a ghost kitchen franchise.
The market size for ghost kitchens is expected to reach 71.4 billion US dollars by 2027. So if you’re like restaurant owners who want to leverage this unique opportunity, now is a good time to do it.
There are many reasons why you should start a ghost kitchen franchise. Read on to discover the top 7 reasons why you should start a ghost kitchen franchise.
7 Benefits of Starting a Ghost Kitchen Franchise
According to Statista, ghost kitchens are forecasted to hold a 50% share of the drive-thru and take-out food service markets worldwide by 2030.
So your hunch about developing a ghost kitchen franchise model was right on target.
Now that you know there’s a growing demand for ghost kitchens, let’s take a look at the benefits of starting one.
1. You Can Reach a Wider Audience
When you start a ghost kitchen franchise, you’re opening your business up to a wider audience. This is because people who live in areas without a lot of restaurant options will be able to order from your kitchen. ghost kitchen concept local culinary
For instance, if you live in a small town, there may not be a lot of restaurants to choose from. But if you have a ghost kitchen, people in your town will be able to order from you.
There are about 19,500 small towns in the US, and some of them might not have the needed restaurant infrastructure to support a traditional brick-and-mortar restaurant. But a ghost kitchen can easily be set up in these areas.
2. You Can Save on Rent
One of the biggest expenses for any restaurant is rent. With rent prices increasing in 2022, having a ghost kitchen can be a great way to save on this expense.
This is because you won’t need a physical space for your customers to come and order from you. You can just set up your kitchen in a rented space and use it to prepare orders.
This can help you save a lot of money, which you can then use to invest in other areas of your business such as marketing or expanding your menu.
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3. You Can Save on Labor Costs
Another big expense for restaurants is labor. Ghost kitchens can save on this cost because you won’t need as many employees.
You’ll only need employees who can cook and prepare orders. This can help you save a lot of money on labor costs, which you can then use to invest in other areas of your business.
4. You Can Avoid the Hassle of a Physical Restaurant
You won’t have to deal with the hassle of a physical restaurant. This includes things like finding and leasing a significant dining space, outfitting it with the necessary equipment, and hiring staff.
All of these things can be time-consuming and expensive. But when you have ghost kitchens, there’s no need to build out costly dining areas.
5. You Can Focus on Delivery
You can focus on delivery and use technology to your advantage when you have ghost kitchens.
For example, investing in an online ordering system can help you take orders and payments more efficiently. And kitchen automation can help you prepare orders faster and with less labor.
You can also develop a strong marketing strategy to reach more customers by partnering with multiple delivery apps.
With Orders.co, you can consolidate your ghost kitchen orders in one place, from multiple delivery apps. This means that you no longer have to check each app individually for new orders- everything will be in one place.
This will help you save time and ensure that you never miss an order!
6. Target New Customers with New Menu Items
As a franchise, you have the unique ability to target new customers with new menu items. For example, you can introduce a new item to your menu and market it to a specific group of people.
This could be done by targeting people who live in a certain area or who have a certain dietary restriction.
Of course, menu engineering for ghost kitchens requires a bit more work than for traditional restaurants. But it’s worth it when you consider the potential to reach new customers and grow your business in a new location.
7. You Can Test New Menu Items Before Introducing them to Your Physical Restaurant
If you have a physical restaurant, you may be hesitant to introduce new menu items. This is because you don’t want to upset your regular customers or change your brand too much.
But with a ghost kitchen, you can test new menu items before you introduce them to your physical restaurant. This way, you can see how they’re received by your customers and make changes accordingly.
Plan for a Ghost Kitchen Franchise
If you’re looking for a new and exciting business venture, a ghost kitchen franchise may be just what you’re looking for.
You can become the owner of your ghost kitchen business and start serving delicious food to hungry customers all over the country.
Ready to take the plunge? Orders. co can help you with all you need to streamline your orders and make the delivery process as smooth as possible.
