Blog

Omnichannel marketing is a term you might have come across in recent years and not only in the context of the restaurant industry. It’s a marketing strategy that considers that customers move between different channels when interacting with businesses. In other words, an omnichannel approach ensures that your restaurant’s marketing efforts are synchronized across all […]

The restaurant industry has developed new ways to combat the surge of online ordering, and one of them is through the establishment of ghost kitchens. Ghost kitchens or cloud kitchens have become increasingly popular in recent years as food delivery apps have made it easier for people to get their meals delivered. This has created […]

It’s no secret that businesses have to adapt to survive. In today’s rapidly changing marketplace, that means being able to move quickly and efficiently to meet customers’ needs. Q-Commerce can help you do just that. Q-Commerce is a new type of e-commerce that allows businesses to sell their products and services directly to consumers through […]

When hearing the word franchises, what kind of brand comes to mind? McDonald’s, Subway, 7-11, and Dunkin’ Donuts are some of the first that comes to most people’s minds. Franchises have strict guidelines to follow to maintain their brand image and keep customers coming back. In 2020, there were around 753,770 franchise establishments in the […]

In the early days of online retail, there was only eCommerce. Customers would browse through a company’s website, add items to their virtual shopping cart, and then complete their purchase by entering their payment information. These days, however, there is a new player in the game: q-commerce. So what’s E-Commerce & what’s Q-Commerce? Q-commerce stands […]

Restaurant delivery service restaurants are becoming more and more popular these days. And for a good reason! Munching at home has never been so easy (or convenient). But if you’re like most restaurant owners, you’re probably wondering: should we offer delivery services, too?  There’s no doubt that adding a delivery service can be a great […]

In the restaurant business, time is money. The more efficiently you run your restaurant, the more successful you’ll be. Streamlining your accounting process is one way to make your restaurant run more smoothly and efficiently. But it also comes with a few challenges. There’s no denying that restaurant accounting can be a daunting task. Between […]

With delivery orders going strong post-pandemic, people’s expectations for fast orders are on the rise. Nowadays, consumers are not willing to wait too long for their orders and want same-day delivery for their packages. The growing impatience is giving rise to a new delivery standard known as last-mile delivery. Last-mile delivery refers to the final […]

As the restaurant industry keeps growing, so does the competition. To stand out from the crowd, savvy restaurateurs are turning to growth hacking. The growth process is a great marketing technique used to acquire and retain customers. While traditional marketing techniques focus on costly advertising and branding campaigns, growth hacking relies on creative and cost-effective […]

Ever since Facebook came to light, a new era of social media marketing has begun for restaurants. Twitter, Instagram, and Snapchat are also examples of powerful platforms that restaurant owners can use to reach out to potential and current customers. According to a 2019 MGH survey, 45% of US diners said they’ve tried a restaurant […]

If you’re a restaurateur with your sights set on the future, you need to know about Q-Commerce. This revolutionary new way of doing business can help you take your restaurant to the next level and make more money in the process. Quick Commerce, or Q-commerce as it’s commonly called, is the new wave of eCommerce […]

Will 2022 be the era for chain restaurants? According to the National Restaurant Association, restaurant sales will reach 898 billion dollars this year.  So if you’re thinking about investing in chain restaurant advertising, now is the time! Since people are starting to feel more comfortable going out again, chain restaurants everywhere will be looking to […]